Check if you fit (How online college works)
The visitor's question: "Is a digital college right for me?"
Same quiz as Finish your degree without quitting your job, with a different placement, gate and goal.
Campaign brief
Who, where, and what we want
- Persona
- Any persona reading about the model
- Organic visitors on /life-at-mmdc/how-online-college-works. Already looking at us: website organic yields ~50 students per 1,000 inquirers.
- Who decides
- Learner, often with family
- Job to be done
- "When I'm not sure online college is 'real' or that I'd keep up, help me picture my week so I can decide with confidence."
- Channel
- Website (organic, SEO, returning visitors)
- Visitors of How online college works, Life at MMDC, FAQ
- Our objective
- Turn a reading visit into a conversation. Same quiz as the ad campaign, with the form moved after the result and made optional.
- Quiz
- Digital College Fit Check: 7 questions, 2 interstitials
- Lead form optional · fields: firstName, lastName, email
Step 1
The user journey, and where the quiz appears
- 1 · Channel
Reads 'How online college works'
Came from search or the homepage band.
- Quiz access2 · Quiz
Inline 'Check if you fit' section
Sits after the explanation of async learning and PPC.
Access: In-page section CTA
- 3 · Quiz
Same 8 questions
One quiz, reused. Only the campaign config differs.
- 4 · Lead form
Optional form
'Email me my plan' or 'Just show my result'.
- 5 · Result
Study plan
Pace, study window, funding.
- 6 · Conversion
Inquiry
'Talk to an admissions advisor' is the primary CTA.
Scroll sideways on small screens. Red cards are where a visitor can reach a quiz.
Step 2
Try it: from the placement to the result
The phone starts at the placement (step 1 of the journey). Answer the questions; the panel on the right explains each screen and shows the lead record and events the quiz produces. The lead form uses sample details; nothing is sent anywhere.
Placement Website: How online college works
Mapúa Malayan Digital College
How online college works
Is this for you?
See if online college fits your week
8 questions about your time, work and setup. Get a study pace that fits, no sign-up needed.
Tap the highlighted button to start where the visitor starts.
Step 3
Goal and metrics
| Metric | Target | Baseline | Why it matters |
|---|---|---|---|
| PRIMARYSection → quiz start | ≥ 15% of page visitors | New metric | Tells us if the section placement works. |
| Optional form opt-in | ≥ 25% of completers | New metric | Warm visitors will share an email for a benefit. |
| Result → inquiry | ≥ 12% | New metric | The page's job is conversation. |
Targets are proposals for a first 8-week flight, to be reset after the first 1,000 quiz starts.
Guardrails
Things that must not get worse while we chase the primary metric.
- Page scroll depth doesn't drop after adding the section
- Quiz completions that skip the form still get tracked (anonymous ID)
Step 4
After the result
Nurture sequence
If email given
Same study-plan email as the ad campaign
If skipped
Retarget with the Program Fit quiz (consented cookies only)
New data on every lead
Fields today's lead form doesn't collect. They feed admissions, the nurture, and the C360 models.